Thursday, May 6, 2010

Guerrilla Marketing - Weirdos Unite!

OK all...if you've been following my posts about Legs' story you'll know that my discoveries so far would not have been possible without the help of Lynn Reardon of LOPE (Lone Star Outreach to Place Ex-Racers). She is also the author of Beyond the Homestretch - a wonderful book about her experiences starting up a TB rescue, the horses she has met, and what she has learned about them and herself in the process.

I bought the book right after it was released in November of 2009 and fell in love with it. Normally, I am happy to "share" books with friends and family (Mom in particular), but this one I wanted to keep for myself. SO since portions of the proceeds benefit LOPE, I bought a second copy for Mom as a gift.

When I was at my parents this past weekend Mom and I stopped at her local Barnes & Nobel to pick up a few things. Perusing the pet section I came across a lone copy of BTH. I had a few other people in mind who would enjoy it and was prepared to buy this last copy when Mom snatched it out of my hand.

"Let me," she said, "you gave me a copy and now I will give you one to give away as well."

We argued for a few minutes, then took the book to the counter where we told the clerk that they really needed to order more. The clerk as it turns out was also the manager, and a horse person to boot! We encouraged her to order many more, and we would make sure they got sold.

This is how great ideas sometimes start. Lynn has been a big help to me, and I really want to return the favor.

You may have noticed a new gadget to the right of the blog posts - click the picture of the book and you will be connected to the Amazon page (Note: this is NOT a Google ad - just a link! ). I encourage the rest of my blogging buddies to add this gadget too. If you want to re-post this, all the better!

More ways to help:
1) Buy TWO copies, give one away. Then encourage the gift recipient to do the same.

2) Go to your local bookstore and make sure they have it in stock. Let them know about LOPE and encourage them to buy some additional copies(it helps to tell them you will be recommending it to friends!).

Spread the word!


  1. Awesome idea about the link!

  2. A horse board I am on did sort of this same thing for Christmas. We each joined the Christmas group and each one sent the book to the next one in line. We all got a great book to read and LOPE received donations.